Where We Stand Today
At Wildfire Lifts, we are incredibly proud of our accomplishments, which speak volumes about our commitment to excellence and quality:
Locations: Oregon, Minnesota, Texas, Georgia, and Delaware.
Our Founders' Journey
Wildfire Lifts began from the shared vision and determination of our founders, Mike and Brad, who were driven by a passion to make a significant impact in the automotive lift industry.
Mike Griffore
Co-Founder
Mike brings over 30 years of manufacturing
experience and a lifelong enthusiasm for cars to our operations. His journey in manufacturing began straight out of college, quickly moving up to lead teams in the production of high-quality automotive components. His expertise is crucial in ensuring that every lift we produce exceeds our high standards. Mike’s commitment to quality is the backbone of our manufacturing process.
Brad Griffore
Co-Founder
Known as “Doc”, his unique combination of chiropractic expertise and a profound love for cars helps him expertly manage our digital presence. Transitioning from a successful chiropractic practice which he started right out of school, Brad brought his understanding of client care and digital marketing to Wildfire. Despite earning a Doctorate of Chiropractic by age 23 and starting a profitable practice, the pull of his automotive roots was too strong to ignore.
Alongside Mike, Brad leveraged his skills to co-found Wildfire Lifts, merging their talents to continue their family’s legacy in the automotive industry.
He ensures that our website serves as a comprehensive resource for top-tier automotive solutions, helping customers find exactly what they need with ease.
Embodying the American Dream
Wildfire Lifts has grown from a side project to a major industry player. Our founders' story is a testament to what passion, dedication, and hard work can achieve, reflecting the spirit of opportunity and success that defines our nation.
Trusted by Thousands of Car Enthusiasts and Auto Shop Owners
Why We Started
Initially, Wildfire Lifts was launched as a way to manage growing student debt but quickly evolved into something much larger. Facing significant financial challenges, our founders saw an untapped opportunity to innovate within the automotive lift market. Combining Mike’s deep experience in manufacturing with Brad’s expertise in marketing, they set out to build not just a business but a legacy.
Their journey, fueled by a desire to offer high-quality, reliable solutions, has transformed Wildfire Lifts into a major player in the industry. Yet, here we are, a testament to quality and customer dedication, spanning from the North Pole, AK, to the Florida Keys. Together, Mike and Brad have cultivated a company culture that emphasizes continuous improvement and customer focus, ensuring that every product we offer is a step forward in automotive lift technology.
Trusted by Thousands of Car Enthusiasts and Auto Shop Owners
Extensive Reach: Our lifts are a mainstay in workshops across all 50 U.S. states and extend their utility to numerous countries worldwide, showing our dedication to quality that resonates globally.
Influential Collaborations: We have established partnerships with leading automotive influencers, significantly boosting both our industry presence and credibility. These collaborations help us stay at the forefront of automotive innovation and maintain our reputation as industry leaders.
Robust Sales: Our commitment to excellence is reflected in our consistent sales figures, with thousands of lifts finding new homes each year. This success is a testament to the trust and reliability our customers place in our products.
Trusted by Thousands of Car Enthusiasts and Auto Shop Owners
The Heart of Wildfire Lifts: Our Customer and Product Focus
Wildfire Lifts began from the shared vision and determination of our founders, Mike and Brad, who were driven by a passion to make a significant impact in the automotive lift industry.
Customer-Centric Service
Our team is made up of car enthusiasts who understand your needs. We offer personalized, knowledgeable service because we care about your experience and satisfaction. Our goal is to make every customer feel like part of the Wildfire family.
Top-Quality Products
Each lift we manufacture is built with precision and care, using only the highest quality materials. We continuously monitor and refine our manufacturing process to ensure that each product meets stringent standards, providing reliability and performance that our customers can depend on.
Addressing Industry Challenges with Integrity
In an industry often marked by shifting priorities and diminishing quality, Wildfire Lifts stands out by holding true to our original principles of integrity and customer focus.
Consistent Quality
Over Time
We've observed many companies in our industry compromise their product quality for higher profits. At Wildfire Lifts, we refuse to follow this trend. Our commitment is to maintain the high standards of quality and performance that have defined our brand from the start.
Customer Feedback
and Responsiveness
We listen to our customers and value their feedback, which guides our product development and service improvements. This open dialogue ensures that we continue to exceed customer expectations, even as market conditions evolve.
Building a Legacy of
Passion and Excellence
Our love for cars and commitment to the automotive community drive everything we do at Wildfire Lifts. This passion is reflected in our products and the strong relationships we build with our customers.
A Family Tradition
The legacy of car enthusiasm runs deep at Wildfire Lifts, passed down through generations. From Super Ted’s early innovations to today’s advanced lifts, we’ve maintained a tradition of excellence and a deep connection to the automotive community. This family tradition of innovation and automotive passion did not start with Ted alone.
It has been carried through generations, each bringing their unique flair and dedication to automotive excellence. Mike, following in his father’s footsteps, expanded the family’s presence in the automotive industry by integrating modern manufacturing techniques with traditional values of quality and customer relationships. Description goes here.
Super Ted’s Career
Super Ted’s career began with a profound enthusiasm for automotive excellence. After years as a successful Snap-On Tools truck owner, he pioneered customer-friendly practices by opening one of the first auto parts stores in Detroit that featured open displays rather than keeping items behind the counter. His innovative spirit and commitment to accessible quality set the stage for Wildfire Lifts’ values and practices.
Ted wasn’t just known for his business brilliance; he was also renowned for his extraordinary ability to identify cars from a distance just by their headlights – a testament to his deep connection with automotive culture.
Foundational Passion and Vision
Before Wildfire Lifts was conceived, our passion for cars was ignited by family gatherings, where tightening bolts or polishing cars wasn’t just maintenance; it was a bonding activity. Ted’s ability to spot a car’s make and model from a distance was legendary, setting a standard of excellence and passion that we strive to uphold.
This foundational love for cars drives every decision we make, ensuring that we remain connected to our roots and committed to our community. His exceptional knowledge and love for cars were evident every day and have deeply influenced the values at Wildfire Lifts.
Fostering Car Culture
We strive to do more than just sell lifts; we aim to enhance the car ownership experience. By providing exceptional products and services, we ensure that car enthusiasts can enjoy their vehicles to the fullest, whether that’s in a home garage or a professional setting.
Innovation at the Heart of Our Operations
At Wildfire Lifts, innovation is a practical part of our everyday process. We are continuously looking for ways to improve our products and services, ensuring that every lift we design and sell is the epitome of engineering excellence.
Advancing Technology
We harness the latest advancements in technology to enhance the functionality and safety of our lifts. This commitment to technological improvement is reflected in every model we produce, aiming to set new standards in the lift industry.
Sustainable Practices
As we innovate, we also prioritize sustainability. Our production processes are designed to minimize waste and reduce environmental impact, demonstrating our responsibility to the planet and our community.
Why "Wildfire Lifts"?
The name ‘Wildfire Lifts’ is more than just a brand; it’s a tribute to a beloved family member, Super Ted, whose life and passion for cars continue to inspire us. As he battled cancer, Ted was encouraged to indulge in his passion for cars one last time, leading to the purchase of a 2003 Cadillac Escalade EXT, nicknamed “Wildfire” for its fiery spirit and extraordinary capabilities. This car, and Ted’s enduring spirit, inspired our entire philosophy and culture.
We chose the name “Wildfire Lifts” for a reason. It captures our rapid growth and the dynamic energy we bring to the industry. Plus, it’s all about spreading our passion for top-notch automotive lifts and service, just like wildfire spreads – fast and unstoppable!
Tribute to Heritage
"Wildfire" also pays homage to the fiery spirit of Super Ted, whose visionary approach and entrepreneurial spirit continue to inspire our work and culture.
Sustainable Practices
As we innovate, we also prioritize sustainability. Our production processes are designed to minimize waste and reduce environmental impact, demonstrating our responsibility to the planet and our community.
Trusted by Thousands of Car Enthusiasts and Auto Shop Owners
Join Our Journey
At Wildfire Lifts, we’re a team of passionate car enthusiasts dedicated to providing the highest quality products and services. Our commitment to innovation, customer satisfaction, and integrity is unwavering. We invite you to become part of the Wildfire Lifts story – a journey of quality, innovation, and community. By choosing our lifts, you’re investing in a piece of automotive passion and excellence.
Expanding Community
Every customer of Wildfire Lifts joins a growing community of car enthusiasts who value quality and reliability. We’re committed to expanding this community, offering more than just products but a shared experience of innovation and satisfaction.
Continuous Improvement
As we move forward, our focus remains on improving every aspect of our business. From customer service to product design and beyond, we’re dedicated to evolving and adapting in ways that will benefit our customers and the broader automotive community. We look forward to welcoming more members to our community as we drive towards a future filled with innovation and growth.
Certified Installation
Wildfire Lifts are designed to be straightforward and DIY-friendly, and most customers install them independently. However, if you prefer assistance, we have relationships with certified installers across the country who can help with transportation and installation.
Trusted by Thousands of Car Enthusiasts and Auto Shop Owners
Elevate Your Automotive Experience With a Community That Gets It.
Join us at Wildfire Lifts, where passion meets quality. Don’t just take our word for it, become a part of our growing family and see for yourself why our lifts are the best on the market. Together, we can keep the spirit of car culture alive and kicking!
Trusted by Thousands of Car Enthusiasts and Auto Shop Owners
Ready to Transform Your Garage or Work Space?
Elevate your automotive experience with a Wildfire Lift, engineered for the discerning car enthusiast. Schedule your free consultation, and let’s discuss how we can help you achieve the perfect setup for your garage and experience the difference premium quality makes.
Trusted by Thousands of Car Enthusiasts and Auto Shop Owners